Shazam Offers: New Mobile Coupon Ad Solution


Tapped Mobile, Canada’s leading provider of mobile ad technology solutions, announced this week that it has partnered with mobile technology solution provider MobileXCo to debut a Shazamable mobile coupon. Shazam is one of the most popular apps in the world and the established leader in audio recognition, widely deployed on millions of Canadian smartphones.

Visual Shazam is extremely easy to use, building on the simplicity of Shazam with flexible and measurable engagement. The Shazam platform creates a highly customizable mobile experience with unparalleled analytics to illustrate user activity. By leveraging Visual Shazam, advertisers can create custom Shazam Offers to build deals for consumers, who can now access coupons on their mobile devices by opening the app, tapping the camera icon and holding their mobile devices over anything enabled with Visual Shazam (i.e., packaging, posters and print ads to experience more).

This partnership with Shazam Offers enables brands to:

1. Drive increased traffic to their retail stores
2. Generate sales through targeted offers
3. Measure the performance of various advertising media channels

What makes this Visual Shazam add-on so powerful is MobileXCo’s proprietary offer verification and redemption process. The new technology solution does away with the need for special hardware or software at the point-of-sale – something that has proven to be the greatest hurdle for mobile coupon adoption across the retail industry.
The new technology can limit coupon use to a specific mobile device and also help brands to collect valuable redemption and social sharing data. It extends Shazam’s visual recognition capabilities to create a world where everything from posters to packaged goods to print media can now be seamlessly tied to an in-store visit and transaction by way of a mobile coupon.

“This unique marketing solution is intended to help advertisers and publishers meet the needs of retail marketers and to provide an increased level of transparency and accountability,” said Peter Pinfold, Co-founder, MobileXCo. “From our perspective, this partnership is unique in that we’re providing an advertising solution designed to draw the focus away from impressions and clicks and toward metrics that really matter, like in-store traffic, and conversions/sales.”

Advertisers who use the tools for campaigns can access a live dashboard to monitor the performance of their campaigns. From first impression and click to purchase, they’ll gain an appreciation for the true impact of their Shazam Offers campaign, including data related to:

• Coupon requests and redemptions by media channel (offers can be promoted across
many channels and tracked independently)
• Retail location performance for redemption (by store)
• Amplified reach of their ad campaign and offer through the sharing actions of their customers (coupons can be shared with others for one-time use by them)

Shazam Offers is designed to be the first of many combined market-leading, multi-platform, content and technology solutions Tapped Mobile, Shazam and MobileXCo are creating.

“This partnership is making it possible for advertising that is traditionally offline to become connected, immersive, personalized, and mobile,” said Josh Partridge, Director of Sales at Shazam. “Using the Shazam platform, Tapped Mobile is able to create an advertising solution that is flexible and highly customized to their needs.

“This partnership is creating a real connection between offline and online experiences,” said Josh Partridge, Director, EMEA and Canada, Shazam. “We wanted to create a real advertising technology solution, and we have delivered a rich mobile experience.”

Brands and retailers can take advantage of Shazam Offers immediately.

McDonald’s makes McCafé coffee sleeves Shazamable for TIFF

For the fourth year, McDonald’s will be the official coffee of the Toronto International Film Festival (TIFF) and continue to build excitement and engagement among movie-lovers with McCafé coffee. In celebration of the organization’s 40th anniversary, McDonald’s is partnering with Shazam, the popular app known for identifying music, on an innovative concept designed to promote its signature Coffee.

• Shazam recently launched a new image recognition option, and this is a first of its kind initiative with a QSR in Canada. This will create a clever and whimsical connection for all movie lovers with McCafé coffee.

• McDonald’s and creative agency, Cossette, have created fun and funny parodies of memorable scenes from five classic movies using coffee beans as characters.

• These “bean scenes” will be advertised on McCafé coffee sleeves with an invisible watermark created by Shazam.

• When the coffee sleeve is scanned using a smartphone, it will link consumers to all five movie scenes on the landing page, Consumers will also be able to share these movies on their social networks.

• Each movie title has a playful twist: Beanheart (Braveheart); Lawrence of Arabica (Lawrence of Arabia); The Grinding (The Shining); The Good, the Bad and the Brewed (The Good, the Bad and the Ugly); Donnie Darkroast (Donnie Darko).

• The movie scenes range from 30 – 60 seconds in length.

• The promotion will begin on TIFF’s opening night, September 10, 2015.

• Complimentary McCafé Premium Roast Brewed Coffee and Premium Teas will be served with the TIFF coffee sleeve from the McCafé Coffee Sampling Vehicle. The vehicle will be located across from the Princess of Wales theatre from September 10 – 20, 2015.

• This TIFF sleeve will also be available at McDonald’s locations in the Greater Toronto Area during TIFF’s opening weekend. The sleeves will continue to be be available at downtown Toronto locations for the duration of the festival.

New Native Ad Offerings From Shazam

Tapped Mobile is pleased to announce that Shazam has expanded their offering to deliver stronger brand integrations with new native and sponsorship opportunities.

Given the increasing importance of native advertising, brands can leverage the mobile-consumer relationship through the following new products:



  • Chart Sponsorship – Brands can now sponsor a variety of top charts that incorporate curated or custom song selections and branded music players.
  • Native In-Stream Video – The new Shazam homepage now offers branded, auto-play video units, which are displayed in-stream.
  • Artist Pages – Each artist now has a page with their Shazam discoveries, top tracks, music videos, and more. Brands can now align themselves with particular artists within Shazam by artist page sponsorships.
    Several large CPG, entertainment and mobile gaming companies have already taken advantage of these offerings. Please feel free to reach out if you would like to learn more about advertising opportunities with Shazam.

    New Exlusive Partner Corby Spirit and Wine


    We are proud to announce our newest exclusive partnership with Corby Spirit and Wine. The company is the first Canadian company to launch Shazam’s visual recognition technology in-market. Consumers can already see this partnership in action on bottles of ABSOLUT vodka in select markets across Canada. We are looking forward to collaborating with Corby on more innovative campaigns. Stay-tuned!

    Read more about this exciting new partnership:

  • Marketing Magazine
  • Yahoo Finance
  • Stockhouse
  • Media in Canada
  • Back to School Exclusives

    With back to school quickly approaching and the holiday shopping season not too far behind, Tapped is very excited to announce brand-focused mobile advertising packages.

    All reports indicate that families and students are beginning their back to school shopping earlier each year. Is your brand ready?

    Families of elementary and secondary school students intend on spending an average of $428 per child, and those with children heading to post-secondary facilities intend on spending an average of $1,121 per child.

    Popular categories include school supplies (88%), clothing (58%), technology (41%) and furniture (20%).

    Back to school spending is just as much about parents as it is students. It ranks among the top spending seasons in categories such as telecommunications, financial services, fashion, consumer electronics and consumer-packaged goods. Ensure that your campaign reaches the right audience at the right time along the path to purchase.

    The 2015 Mobile Personas Report data shows that 73% of millennials and 68% of moms will use their smartphones while shopping for clothing, and 78% and 71% for electronics, respectively.

    Another finding from the study proves that if brands want to charge a premium for their products, they should make sure that potential consumers have sufficient access to product information and consumer reviews on their mobile devices.

    Package Highlights:

      Make it Shazamable

    • Shazam for TV or Print + Playlist Sponsorship + Targeted In-App Media
      Retail Targeting

    • Location-Based Retargeting + Conquesting + Behavioural Data
      Cross-Device Retargeting

    • Mobile/Tablet/Desktop Retargeting + Location + Contextual Data

    Please feel free to reach out if you have any questions or would like to learn about our back to school packages.

    Tapped Mobile Announces Exclusive Partnership with Guff


    Tapped Mobile is excited to announce an exclusive partnership with Guff, the premiere digital publisher of trending content, images and videos for news and human interest stories, for millennials.

    Born from social with an emphasis on mobile, Guff is the optimum space to deliver your brand to a content hungry group of millennials. Guff is a user-friendly platform to effectively engage with this increasingly difficult to reach demographic.

    Guff delivers content in an engaging, humorous and shareable way that millennials demand. With infinite scale, custom integration and precision targeting, Guff will help your brand leave a lasting impression.

    What it means to engage with Guff:

  • 100% viewability.
  • Custom content integration with 2-3min average time spent on your message.
  • 6.8 million monthly page views in Canada alone.
  • Industry leading click through rate of 5% CTR on select high impact units.
  • Premium interstitial ad units.
  • 2015 Mobile Personas

    Tapped Mobile is thrilled to announce its 3rd Annual Mobile Study – Mobile Personas 2015.

    Mobile Personas is Canada’s most comprehensive study detailing the mobile habits of 14 Million Canadians – Moms (25-54), Men (25-54) and Millennials (18-29). The study includes necessary data to allow agencies and brands to keep up with the massive growth in mobile adoption and usage, and the shift from desktop to tablets and smartphones.

    This year’s study proves definitively that mobile is the connective tissue in the lives of consumers and marketers must consider mobile as the first screen and how it impacts the path to purchase.

    The 2015 Mobile Personas Report answers the following key questions:

    • Who is the Mobile Persona most ready to make the shift from desktop to mobile shopping?
    • What does the increase in Mobile Moms mobile device usage mean for the path to purchase?
    • Where are consumers seeking product information?
    • When to use mobile to effectively target your consumers?
    • Why digital flyers are not being utilized for their full potential?
    • How much consumers rely on their mobile device while in-store?

    New this year, we are pleased to announce segmented reports available for purchase:

    • Entire Report
    • Single Reports: Moms, Men or Millennials
    • Media Consumption Report
    • Path to Purchase Report
    • App Usage Report

    Check out the following media coverage on Mobile Personas 2015:
    BNN –
    Strategy –
    Marketing Magazine –

    To learn more about Mobile Personas, you can check out

    Tapped Mobile Plans to Employ a Fleet of Drones

    Tapped Mobile has announced plans to employ a fleet of drones to (literally) follow consumers on their path to purchase. Tapped has requisitioned a fleet of 10,000 DRX-4115 drones from Boeing as a pilot project to provide advertisers unprecedented access to consumers while they shop. The drones will be equipped with screens that can display IAB standard and rich media ad units as well as two-way voice communication so that brands can further engage with consumers on a 1-1 level.

    Dubbed Hyper Persona Targeting (HPT), successful drone campaigns currently active in Japan and Korea have set the groundwork for the pilot project to make it’s way west. The move is the first of it’s kind in Canada and could usher in a new level of hyper-targeted advertising that we’ve never seen before.

    drone[Boeing’s DRX-4115 Drone]

    Advertisers are already clamouring to be the first to test the HPT drone campaigns. Brands are very excited about the prospect of being able to track consumers through the shopping experience, in-store as well as retargeting them at work and home, providing unique and custom advertising opportunities based on the needs of specific individuals.

    The CMO of one of Canada’s largest food manufacturers said: “Imagine being able to watch a consumer in the grocery store. You could push coupons and offers to buy your product while they’re staring right at it.” What excited him even more was the opportunity to retarget consumers at home or work. “You would be able to target consumers at their breakfast table, in their shower, while at work, where they are most likely to make purchase decisions.”

    Shazam Update: Apple Watch, Image Recognition & Beacons

    Shazam is taking mobile engagement to a whole new level with the announcement of Shazam for Smartwatch, Image Recognition and Beacon Integration. We’re very excited to share this news.

    New from Shazam:

    • Smartwatch Integration
    • Image Recognition
    • Beacon Technology

    Shazam announced plans to bring their functionality to Smartwatches later this year. The emergence of wearable tech is a natural evolution for Shazam.


    2015 will see the arrival of Image Recognition technology. This will allow the mobile user to take an image from OOH, print or even a product or packaging to connect to an immersive mobile experience, furthering the connection between online and offline and forever change shopper marketing.


    Coming soon, Shazam will also enable location based campaigns for advertisers with Beacons. Advertisers can make their locations Shazamable, be that a digital display or retail environment.

    These moves signify the largest deployment of proximity technology in a mobile application to date.

    Tapped Announces Exclusive Partnership with Shazam

    New-Shazam-logo-12-01-14_blackTapped Mobile, Canada’s leading provider of mobile ad technology solutions, today announced a new partnership with the world’s top engagement platform, Shazam. Beginning today, Tapped Mobile is the exclusive representative of Shazam in Canada, selling all integration, and advertising opportunities. With 9.5 million current Canadian users, and 300,000 new users each month, Shazam delivers targeted, companion mobile and online experiences to any audience. The combined market-leading, multiplatform, content and technology solutions of Tapped Mobile and Shazam create the opportunity for exciting mobile advertising experiences.

    Shazam’s unique listening interface allows consumers to immediately connect offline TV and music experience to online, immersive discovery, special offers, and find delightful extras. Canadians have already been connected through their Shazammed content to advertisers like McDonald’s, Reitmans, Toyota, Michael Hill Jewellers and HBC.

    68% of users who Shazam an ad engage with that brand.

    “We’re mobile-first and tech-forward at Tapped. Mobile is the first screen, so partnering with Shazam is a perfect fit for Tapped, and for the advertisers we work with,” said Jed Schneiderman, President, Tapped Mobile. “Lives of consumers are deeply integrated with their mobile devices. With Shazam’s vast audience, and our ability to define, target, and create immersive mobile experiences to engage audiences, it opens the door to more – and more importantly, better – ways to reach consumers on the most ubiquitous of all platforms.”

    “Working with Canada’s leader in both mobile technology solutions and mobile market research is a great fit for Shazam, as one of the world’s most popular mobile apps,” said Josh Partridge, Director, EMEA and Canada, Shazam. “The market demands more innovative and mobile-first marketing programs, and this partnership will deliver that to Canadian Shazam users.”

    Mobile is connective, and central to the lives of Canadian consumers. Understanding where they are and how they’re using their phones is vital to effective mobile advertising. Nearly 84% of TV viewers use a smartphone or tablet while watching TV, and 53% of consumers with tablets or smartphones have engaged in mobile-based activity related to what they’re watching on TV. In addition, 20% of audiences on tablets and 13% on smart phones have made a purchase on their device after seeing a product on TV. Shazam gets consumers to that content quickly, and Tapped Mobile delivers targeted, content-driven, immediately relevant integrations.

    See the featured articles:
    Media In Canada
    Marketing Magazine

    We'd love to hear from you.

    Feel free to reach out to us anytime.