With back to school quickly approaching and the holiday shopping season not too far behind, Tapped is very excited to announce brand-focused mobile advertising packages.
All reports indicate that families and students are beginning their back to school shopping earlier each year. Is your brand ready?
Families of elementary and secondary school students intend on spending an average of $428 per child, and those with children heading to post-secondary facilities intend on spending an average of $1,121 per child.
Popular categories include school supplies (88%), clothing (58%), technology (41%) and furniture (20%).
Back to school spending is just as much about parents as it is students. It ranks among the top spending seasons in categories such as telecommunications, financial services, fashion, consumer electronics and consumer-packaged goods. Ensure that your campaign reaches the right audience at the right time along the path to purchase.
The 2015 Mobile Personas Report data shows that 73% of millennials and 68% of moms will use their smartphones while shopping for clothing, and 78% and 71% for electronics, respectively.
Another finding from the study proves that if brands want to charge a premium for their products, they should make sure that potential consumers have sufficient access to product information and consumer reviews on their mobile devices.
Make it Shazamable
- Shazam for TV or Print + Playlist Sponsorship + Targeted In-App Media
- Location-Based Retargeting + Conquesting + Behavioural Data
- Mobile/Tablet/Desktop Retargeting + Location + Contextual Data
Please feel free to reach out if you have any questions or would like to learn about our back to school packages.