October 7, 2014 tapped

Mobile Personas Holiday Shopping Study

Mobile Personas Holiday Shopping and New Mobile Tech Insights Report to be released Oct. 9 at 10 a.m. ET

TORONTO (Oct. 7, 2014) — Tapped Mobile, BrandSpark International, and App Promo announce the launch of the inaugural Mobile Personas Holiday Shopping and New Mobile Tech Insights. Details contained in the report will be released in a webinar on Thursday, October 9 at 10 a.m. ET. This holiday-focused report is a companion to Mobile Personas, Canada’s premiere annual report on consumer mobile behaviour. The insight-packed webinar will offer a glimpse into the role mobile will play this holiday season, and shed light on consumer perception of new advances in mobile tech.

MEDIA NOTE: To join the webinar and arrange an interview with Jed Schneiderman, President of Tapped Mobile, Canada’s leading provider of mobile advertising technology solutions, please contact Carolyn Fell, carolyn@1fellswoop.ca.

With 68% of Canadians using their phones in-store for shopping-related purposes, data that illuminates what shoppers are using their devices for is more critical than ever. Data will show that savvy consumers are comparing prices, checking for coupons, and looking up product information. Plus, this holiday season, shoppers will be using their smartphones more than ever before as they decide where to buy gifts, and do on-the-spot research.

Mobile Personas Holiday Shopping and New Mobile Tech Insights include:

  • How consumers plan to use their phones this holiday shopping season
  • Consumer sentiment around mobile payments and the adoption of new systems
  • The state of wearables and which devices consumers are gravitating towards
  • Insights about the impact of iPhone 6
  • Actionable information for Canadian marketers on how and when to use mobile to effectively target their customers in the 2014 holiday season

The webinar is presented by co-authors, Mark Baltazar (BrandSpark International), Jed Schneiderman (Tapped Mobile), and Gary Yentin (App Promo).

About Mobile Personas

Mobile Personas was created to provide Canadian marketers with actionable insights and direction on how and when to use mobile to effectively target their shoppers, a collaborative partnership was created bringing together experts with proven success in the Canadian mobile landscape. This partnership amalgamates three critical disciplines: mobile monetization, mobile marketing, and consumer/shopper insights. The 2015 Mobile Personas research begins November 2014, and will be available Spring 2015.

About App Promo

App Promo is an award wining consultancy group that supports our clients to succeed in the business of Mobile Apps. App Promo offers Strategy, Marketing and Monetization services across iOS, Android to clients. With offices in Toronto and New York, App-Promo services clients around the world. Follow us @Apppromo to learn tips and secrets about App Marketing and Monetization. app-promo.com

About BrandSpark International

BrandSpark International is a leading brand, marketing and product innovation research company. Their comprehensive and innovative research approach gets at the heart of HOW consumers think, WHY they act the way they do, and WHAT our clients need to do about it to grow their business. brandspark.com

About Tapped Mobile

Tapped Mobile is a leading Canadian provider of mobile advertising technology solutions. The company offers Canadian brands a unique approach to mobile marketing by leveraging partnerships with the world’s leading mobile ad technology companies. Tapped delivers unparalleled ad tech to Canada, including store-level mobile location data; first video ad units with social sharing; four different types of in-stream video ad units; mobile re-targeting; and industry-leading mobile media research. In addition, the company offers traditional display and video advertising across a diverse list of premium and exclusive publishers and ad networks. tappedmobile.com

For more information, please contact Carolyn Fell, carolyn@1fellswoop.ca, 416-434-2194


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