March 11, 2015 tapped

Shazam Update: Apple Watch, Image Recognition & Beacons

Shazam is taking mobile engagement to a whole new level with the announcement of Shazam for Smartwatch, Image Recognition and Beacon Integration. We’re very excited to share this news.

New from Shazam:

  • Smartwatch Integration
  • Image Recognition
  • Beacon Technology

Shazam announced plans to bring their functionality to Smartwatches later this year. The emergence of wearable tech is a natural evolution for Shazam.

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2015 will see the arrival of Image Recognition technology. This will allow the mobile user to take an image from OOH, print or even a product or packaging to connect to an immersive mobile experience, furthering the connection between online and offline and forever change shopper marketing.

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Coming soon, Shazam will also enable location based campaigns for advertisers with Beacons. Advertisers can make their locations Shazamable, be that a digital display or retail environment.

These moves signify the largest deployment of proximity technology in a mobile application to date.

We'd love to hear from you.

Feel free to reach out to us anytime.