Mark Shedletsky is a serial entrepreneur and media executive with 18+ years of leadership experience building companies and brands in the mobile, online, television, music, film, and print sectors.
He is the Founder & CEO of Vertical Mass, the only data management platform and marketplace for fan data. Their clients include 300+ of the world’s top talent, content creators and companies in music, sports and entertainment.
Mark is an active investor in Tapped Networks, Canada’s top mobile marketing solutions company and he also advises and mentor a number of amazing LA-based start-ups.
Previously, he was CEO of XIX Digital, a joint venture with Simon Fuller’s XIX Entertainment, focused on fan monetization. Mark also served as Head of Digital for XIX Entertainment, overseeing all digital initiatives for the company, including strategy for David Beckham, Carrie Underwood, Steven Tyler and more. His previous start-up, BlueHaze was acquired by XIX Entertainment in 2011. Prior to founding BlueHaze, he was the Head of Marketing for BitTorrent Inc, the dominant P2P network with over 150 million users worldwide.
He was also the co-founding Head of Marketing & Brand Partnerships at MTV in Canada, overseeing all consumer marketing and integrated sales activities for MTV’s most successful channel launch globally. Prior to MTV, I was the founding Head of Marketing at Dose and held strategic marketing roles at MTV (U.S.), Rogers Media and Universal Pictures.