Team

Jed Schneiderman

Jed Schneiderman is a proven leader in the traditional and new media space with expertise in digital marketing, mobile marketing, brand and CRM marketing. He is a proven marketer who loves to build and grow businesses.

Prior to starting Tapped, Jed worked at Microsoft Canada where he managed the BING and Windows Live portfolio. Jed has also worked at CTV Television Inc., where he was instrumental in the successful multi-platform launch of MTV and CTV’s digital media group. Jed has also held senior marketing positions at Procter & Gamble and AOL Canada.
Jed is also an advisor at the Ryerson Digital Media Zone and past member of CMA Digital Council and IAB Search Committee.

Eric Shedletsky

Eric is a leader in the Toronto start-up community with 15+ years of experience building companies in the mobile and online technology space. He is the Co-Founder of Tapped and oversees the company’s day-to-day operations.

Prior to co-founding Tapped, Eric founded BlueHaze, a San Francisco and Toronto based start-up providing online and mobile technology solutions for the music industry. In his role, Eric oversaw the strategy and development for BlueHaze’s suite of products that include mobile apps, online apps, and custom projects. BlueHaze was acquired by XIX Entertainment in 2011.

Eric’s career began in the community relations department with the Toronto Raptors. He has also held various marketing and product roles at numerous technology start-ups, including Truition (formerly eDeal) and Homestore / Realtor.com. Eric earned a BA from Western University.

Mark Shedletsky

Mark Shedletsky is a serial entrepreneur and media executive with 18+ years of leadership experience building companies and brands in the mobile, online, television, music, film, and print sectors.

He is the Founder & CEO of Vertical Mass, the only data management platform and marketplace for fan data. Their clients include 300+ of the world’s top talent, content creators and companies in music, sports and entertainment.

Mark is an active investor in Tapped Networks, Canada’s top mobile marketing solutions company and he also advises and mentor a number of amazing LA-based start-ups.

Previously, he was CEO of XIX Digital, a joint venture with Simon Fuller’s XIX Entertainment, focused on fan monetization. Mark also served as Head of Digital for XIX Entertainment, overseeing all digital initiatives for the company, including strategy for David Beckham, Carrie Underwood, Steven Tyler and more. His previous start-up, BlueHaze was acquired by XIX Entertainment in 2011. Prior to founding BlueHaze, he was the Head of Marketing for BitTorrent Inc, the dominant P2P network with over 150 million users worldwide.

He was also the co-founding Head of Marketing & Brand Partnerships at MTV in Canada, overseeing all consumer marketing and integrated sales activities for MTV’s most successful channel launch globally. Prior to MTV, I was the founding Head of Marketing at Dose and held strategic marketing roles at MTV (U.S.), Rogers Media and Universal Pictures.